The Wellness Advisor

Veronica Bosgraaf, a mom from Holland, Michigan, developed the recipe for PURE Bars in her kitchen in response to her six-year-old daughter's desire to become a vegetarian. As a former high school biology teacher and guidance counselor, Veronica knew firsthand the relationship between food and children's behaviors. Noting an absence of healthy food bars on the market, Veronica created her own bar using raw and organic ingredients to ensure her daughter was receiving proper nutrition from "pure" sources with overall taste being the ultimate factor.